Reformation’s swimwear line has always been a favorite among fashion-forward individuals, and now it’s even better with the use of new and improved materials. The brand has recently introduced a range of swimwear made from a renewable and bio-based fiber called EVO by Fulgar, making it not only stylish but also sustainable. And according to Reformation’s chief innovation officer Alison Melville, the brand is committed to continuously improving the sustainability of their swimwear with each new seasonal drop.
The first range of Reformation’s revamped swimwear collection incorporated deadstock fabric from the brand’s debut swimwear line in 2019. This not only reduces waste but also gives a new life to materials that would have otherwise been discarded. Reformation promises to keep innovating and experimenting with new materials until they create the most sustainable swimwear possible. This dedication to sustainability is what sets Reformation apart from other fashion brands and makes them a leader in the industry.
The new swimwear designs have caught the attention of many, including the editors at PS. With prices ranging from $68 to $168 and sizes available from XS to XL, the line offers something for everyone. The designs are influenced by Reformation’s bestselling products from other categories, making it easy for customers to mix and match with their existing wardrobe. According to Melville, the concept of outfitting was a major inspiration during the design process, and the brand looked to the silhouettes of their top-performing apparel items to create complementary swim pieces. This attention to detail and cohesion is what makes Reformation stand out in the crowded swimwear market.
One of the most popular styles in the collection is the Melanie Top, which was also a top-performing style in 2023. The peekaboo design detail from this top has been carried through to the Tossa One Piece and Tossa Bikini Top, making them a hit among customers. The success of the first two drops of the revamped swimwear collection has exceeded expectations, with solid colors being the most popular choice. This trend speaks to the Ref shopper’s love for ’90s minimalism, which is reflected in the clean and simple designs of the swimwear.
At PS, we were eager to try out the new Reformation swimwear designs, and we were not disappointed. The Tossa Top, Azure Bottom, and Soleil Top were among the top five SKUs, and we were lucky enough to try them out. Four different editors shared their experiences with the swimwear, and they all had one thing in common – the quality of the fabric and the fit.
The fabric used in Reformation’s swimwear is of the highest quality, and it’s evident in the way it feels against the skin. It’s soft, comfortable, and has just the right amount of stretch to provide a flattering fit. The editors also noted that the fabric is quick-drying, making it perfect for a day at the beach or pool. The fit of the swimwear is also impeccable, with each piece hugging the body in all the right places. The Tossa Top and Soleil Top were particularly praised for their supportive and flattering fit, making them a must-have for any beach day.
In conclusion, Reformation’s revamped swimwear collection is a game-changer in the fashion industry. Not only does it offer stylish and on-trend designs, but it also prioritizes sustainability and uses high-quality materials. The success of the first two drops is a testament to the brand’s commitment to creating the most sustainable swimwear possible. And with the positive reviews from the editors at PS, it’s safe to say that Reformation’s swimwear is a must-have for any fashion-forward individual looking for both style and sustainability in their swimwear. So, what are you waiting for? Head over to Reformation and get your hands on these amazing swimwear pieces now!
