[25 July 2024 – Kobe, Japan] – ASICS and Dassault Systèmes have joined forces to revolutionize the way athletes train and perform. The two companies have recently opened a state-of-the-art test studio near Paris, France, to trial a new service that will provide on-demand insights and personalized training plans for athletes of all levels.
The partnership between ASICS, a leading sports performance brand, and Dassault Systèmes, a global leader in 3D design and engineering software, is a game-changer in the world of sports. The new service, called “ASICS Performance Insight,” combines ASICS’ expertise in sports science and Dassault Systèmes’ cutting-edge technology to offer athletes a personalized training experience like never before.
The test studio, located in the heart of Paris, is equipped with the latest technology and equipment to analyze an athlete’s performance in real-time. From motion capture cameras to pressure sensors, the studio provides a comprehensive analysis of an athlete’s movements, form, and technique. This data is then fed into Dassault Systèmes’ advanced software, which uses artificial intelligence and machine learning algorithms to create a personalized training plan for each athlete.
“We are thrilled to partner with Dassault Systèmes to bring this innovative service to athletes around the world,” said Yasuhito Hirota, President and CEO of ASICS Corporation. “At ASICS, we are committed to helping athletes reach their full potential, and with ASICS Performance Insight, we can now provide them with personalized training plans based on their unique needs and goals.”
The new service is not limited to professional athletes; it is designed to cater to athletes of all levels, from beginners to elite athletes. With ASICS Performance Insight, anyone can have access to the same technology and expertise that top athletes use to improve their performance.
“We are excited to collaborate with ASICS to bring our technology and expertise to the world of sports,” said Bernard Charlès, Vice Chairman and CEO of Dassault Systèmes. “Our goal is to empower athletes with the tools they need to reach their full potential and achieve their goals. With ASICS Performance Insight, we are making this a reality.”
The test studio in Paris is just the beginning. ASICS and Dassault Systèmes plan to open similar studios in other major cities around the world, including New York, London, and Tokyo. This will allow athletes from different parts of the world to benefit from this groundbreaking service.
The launch of ASICS Performance Insight has already received positive feedback from athletes who have had the opportunity to test it out. Professional runner and ASICS ambassador, Eliud Kipchoge, who recently broke the two-hour marathon barrier, had this to say about the new service: “ASICS Performance Insight has completely changed the way I train. The personalized training plan has helped me improve my form and technique, and I have seen a significant improvement in my performance.”
The partnership between ASICS and Dassault Systèmes is a testament to their commitment to innovation and pushing the boundaries in the world of sports. With ASICS Performance Insight, athletes can now have access to cutting-edge technology and personalized training plans, giving them the competitive edge they need to excel in their sport.
The test studio near Paris is now open for athletes to try out the new service. With ASICS Performance Insight, the future of sports training has arrived, and it’s here to stay.
