Unique design highlights endless possibilities of Lamborghini’s Ad Personam customization program for first Urus SE delivered globally Sant’Agata Bolo…
When it comes to luxury vehicles, Lamborghini is a name that needs no introduction. Known for its sleek and powerful supercars, the Italian automaker has now taken its customization game to a whole new level with the launch of its Ad Personam program. And the first Urus SE, customized under this program, has been delivered globally from the company’s headquarters in Sant’Agata Bolognese, Italy.
The Lamborghini Urus SE, a limited edition variant of the popular Urus SUV, is already a statement of style and performance. But with the Ad Personam program, the possibilities for personalization are endless. This program allows customers to create a truly unique and one-of-a-kind vehicle that reflects their individual taste and personality.
The first Urus SE to be delivered under this program is a perfect example of the level of customization that Lamborghini offers. The exterior of the vehicle is finished in a stunning matte Verde Mantis green color, giving it a bold and eye-catching look. The matte finish not only adds to the exclusivity of the vehicle but also enhances its aerodynamic design.
But it’s not just the color that makes this Urus SE stand out. The vehicle also features a carbon fiber package, which includes the front splitter, side skirts, rear diffuser, and rear spoiler. This not only adds to the sporty and aggressive look of the SUV but also reduces its weight, improving its performance.
Moving on to the interior, the customization options are just as impressive. The seats are upholstered in a combination of black leather and Alcantara, with contrasting green stitching that matches the exterior color. The steering wheel is also wrapped in Alcantara, providing a luxurious and comfortable grip for the driver.
But what truly sets this Urus SE apart is the personalized touches added by the Ad Personam program. The customer has opted for a unique hexagonal pattern on the seats and door panels, which is not only visually appealing but also adds a touch of sophistication to the interior. The Lamborghini logo is also embossed on the headrests, adding to the exclusivity of the vehicle.
The customization options offered by the Ad Personam program are not limited to just the exterior and interior. Customers can also choose from a wide range of wheels, brake caliper colors, and even personalized stitching on the floor mats. This level of customization truly highlights the endless possibilities that Lamborghini offers to its customers.
But the Ad Personam program is not just about aesthetics. It also allows customers to personalize the performance of their vehicle. The first Urus SE to be delivered under this program is equipped with the optional Akrapovic sports exhaust system, which not only adds to the sound and performance of the SUV but also reduces its weight.
The customization options offered by the Ad Personam program are not limited to just the Urus SE. Customers can also personalize their Aventador and Huracan models under this program. This allows Lamborghini owners to truly make their vehicle their own and stand out from the crowd.
The Ad Personam program is a testament to Lamborghini’s commitment to providing its customers with the ultimate luxury experience. The company’s CEO, Stefano Domenicali, said, “The Ad Personam program is a unique opportunity for our customers to create their own personal Lamborghini, a car that truly reflects their personality and taste. With this program, we are able to offer our customers a level of personalization that is unmatched in the automotive industry.”
The first Urus SE delivered under the Ad Personam program is a perfect example of how Lamborghini is pushing the boundaries of customization in the automotive industry. With its unique design and endless possibilities, this program truly highlights the exclusivity and luxury that Lamborghini is known for.
In conclusion, the first Urus SE delivered globally under the Ad Personam program is a true reflection of Lamborghini’s commitment to providing its customers with the ultimate luxury experience. With its unique design and endless customization options, this SUV truly highlights the endless possibilities that Lamborghini offers to its customers. And with the Ad Personam program, Lamborghini has once again proven why it is a leader in the luxury automotive industry.
