From an idea to a $4 billion valuation, Skims has undoubtedly taken the world by storm. The iconic intimates and loungewear brand, founded by Kim Kardashian and Jens Grede in 2019, has quickly become a go-to for fashion and comfort enthusiasts alike. And just when you thought the brand couldn’t get any better, Skims has recently opened its Fifth Avenue flagship store in New York City, celebrating its fifth anniversary with a star-studded party and special presentation.
But what sets Skims apart from the rest? Is it the fact that it was founded by a celebrity? Or is it something more? Let’s take a closer look at what makes Skims so successful.
Firstly, let’s talk about the fit. Skims’ signature stretch fabric is truly butter-soft, making it feel like a second skin. The Fits Everybody line, in particular, has become a fan favorite, with sizes ranging from XXS to 4X to accommodate a diverse range of body types. This inclusive approach to sizing has been highly praised by customers, as it allows everyone to feel comfortable and confident in their own skin. And with an incredible assortment of nude shades to complement a variety of skin tones, Skims has truly revolutionized the intimates industry.
The Soft Lounge collection is another must-have from Skims. The long slip dress, in particular, has been described by many as the most flattering and comfortable bodycon piece they own. And for those looking for shapewear, the Seamless Sculpt range offers a variety of styles to provide the perfect foundation for any outfit. From tummy control briefs to thigh-shaping shorts, Skims has got you covered.
But it’s not just about comfort and fit. Skims has also gained recognition for its adaptive products, featuring added hook and eye closures and front clasps for accessibility. While the brand has been applauded for its efforts in creating adaptive options, there is still room for improvement in terms of diversity and representation in its product range. Nonetheless, Skims has made significant progress in making fashion accessible for all.
Now, let’s talk about the bestsellers. The nipple push-up bra has become a fan favorite, turning heads and boosting confidence wherever it goes. And with rave reviews on social media, it comes as no surprise that it has become one of Skims’ top-selling items. Other popular picks include the classic thong, which has been described as feeling like “nothing” and the long sleeve scoop neck bodysuit, which offers a sleek and versatile option for any occasion.
And the best part? Skims is now available in stores, so you can try on these popular pieces in person. The brand can be found online at skims.com, as well as in major retailers such as Nordstrom, Saks Fifth Avenue, Net-a-Porter, and Ssense. So whether you prefer to shop online or in-store, Skims has made it easier than ever to get your hands on their must-have pieces.
In conclusion, Skims has certainly made its mark in the fashion industry, and its rapid growth and success are a testament to its innovative and inclusive approach to intimates and loungewear. With its comfortable and flattering fit, diverse size range, and adaptive options, Skims has truly become a brand that everyone can feel confident wearing. So if you haven’t already, it’s time to hop on the Skims train and experience the comfort and style for yourself. Trust us, you won’t be disappointed.
