In a heartwarming turn of events, the Ice Bucket Challenge has made a comeback in 2025, with popular TikTok stars Haley Kalil and James Charles taking part. This viral challenge, which first gained popularity in 2014, aims to raise awareness and funds for ALS, the most common form of Motor Neurone Disease (MND).
For those who may not be familiar, the Ice Bucket Challenge involves pouring a bucket of ice water over oneself, nominating friends to do the same, and making a donation to an ALS charity. It was a huge success in 2014, raising millions of dollars for ALS research and changing the course of the MND Association’s work for good.
Now, over a decade later, the challenge is back and gaining momentum once again. This time, it has a new purpose – to raise awareness and funds for mental health causes. The trend was started by students at the University of South Carolina’s Mental Illness Needs Discussion club, who posted about it on Instagram on March 31st. Since then, it has raised $245,000 for US mental health charity Active Minds and has been used by over 20,000 people on TikTok.
The resurgence of the Ice Bucket Challenge has been met with mixed reactions. While many are excited to see the trend back in action, some ALS advocates have expressed their disappointment, with Brooke Eby, an ALS advocate and sufferer, stating that she is “fuming” watching “people steal the ALS ice bucket challenge for a different cause when ALS still doesn’t have a cure.”
However, the ALS Association has shown their support for the new take on the challenge, stating on Instagram that “mental health impacts everyone, including people affected by ALS.” This sentiment is echoed by the MND Association, who provide support to people living with MND, carers, family members, health and social care professionals, and anyone else affected by the condition.
But why is the Ice Bucket Challenge back? According to Forbes, the challenge was revived by the Mental Illness Needs Discussion club to raise awareness and funds for mental health causes. This is a crucial issue, as mental health affects millions of people worldwide, and the need for support and resources is more significant than ever.
While the Ice Bucket Challenge may have a new purpose, it is essential to remember its original intention – to raise awareness and funds for ALS. This condition is a fatal, rapidly progressing disease that affects the brain and spinal cord, and early detection is crucial for managing symptoms and improving quality of life.
The Motor Neurone Disease Association shares that common early signs of ALS include muscle twitching, tingling or pins and needles, fatigue, tripping, dropping things, slurred speech, swallowing difficulties, breathing problems, and changes in thinking and behavior. If you are experiencing any of these symptoms, it is essential to speak to your GP for a proper diagnosis and treatment plan.
The MND Association also provides support to those living with MND, their families, and caregivers, as well as health and social care professionals. They offer a range of services, including information and advice, support groups, and financial assistance, to help those affected by the condition.
In conclusion, the return of the Ice Bucket Challenge in 2025 is a heartwarming reminder of the power of social media and the impact it can have on important causes. While the challenge may have a new purpose, it is crucial to remember its roots and continue to support ALS research and those affected by the condition. Let us all join in and make a difference, one bucket of ice water at a time.
