Kia America has reached a major milestone in its journey towards success. The company is proud to announce the sale of its 1 millionth Certified Pre-Owned (CPO) vehicle, a significant achievement that marks the brand’s continued climb in residual value.
This achievement is a testament to Kia’s commitment to providing high-quality vehicles that not only meet the needs of its customers but also retain their value over time. The CPO program, which was launched in 2008, has played a crucial role in this success by offering customers a reliable and affordable option for purchasing a pre-owned Kia vehicle.
The CPO program has been a game-changer for Kia, providing customers with the peace of mind that comes with purchasing a certified pre-owned vehicle. Each CPO vehicle undergoes a rigorous 164-point inspection, ensuring that it meets Kia’s high standards of quality and reliability. Additionally, all CPO vehicles come with a 10-year/100,000-mile powertrain warranty, 12 months/12,000 miles of Platinum Coverage, and 24-hour roadside assistance. This comprehensive coverage gives customers the confidence to purchase a pre-owned Kia, knowing that they are getting a top-quality vehicle.
The success of the CPO program can also be attributed to Kia’s commitment to customer satisfaction. The brand has consistently ranked among the top in J.D. Power’s Initial Quality Study, demonstrating its dedication to providing customers with vehicles that are built to last. This commitment to quality has translated into high residual values for Kia vehicles, making them a smart investment for customers.
The 1 millionth CPO vehicle sold by Kia is a 2018 Sportage SX, a popular model known for its stylish design, advanced technology, and impressive performance. This milestone sale is a testament to the enduring appeal of Kia vehicles and the trust that customers have in the brand.
Kia’s continued climb in residual value is a reflection of the brand’s overall success in the automotive industry. In recent years, Kia has seen a steady increase in sales and market share, thanks to its diverse lineup of vehicles that cater to a wide range of customers. From the sporty and versatile Soul to the luxurious and spacious Telluride, Kia has a vehicle for every lifestyle and budget.
This milestone sale of the 1 millionth CPO vehicle is a significant achievement for Kia, but it is just the beginning. The brand is committed to maintaining its upward trajectory and providing customers with even more value in the years to come. With the launch of new and improved models, such as the all-new Sorento and the highly anticipated EV6, Kia is poised to continue its climb in residual value and solidify its position as a top player in the automotive industry.
Kia’s success in the CPO market is a reflection of its overall success as a brand. The company’s dedication to providing high-quality vehicles, exceptional customer service, and innovative technology has earned it a loyal customer base and a strong reputation in the industry. As Kia celebrates this milestone, it also looks towards the future with excitement and determination to reach even greater heights.
In conclusion, the sale of the 1 millionth CPO vehicle is a significant achievement for Kia and a testament to its commitment to providing customers with top-quality vehicles. With its continued climb in residual value, Kia is proving that it is a brand that customers can trust and rely on for years to come. Congratulations to Kia on this milestone, and here’s to many more successes in the future.
