President and CEO Ho Sung Song, the visionary leader of Kia Motors Corporation, has been honored with Autocar’s highest accolade, the Issigonis Trophy. This prestigious award is in recognition of his outstanding contributions to the global automotive industry and his unwavering commitment to innovation and excellence.
The Issigonis Trophy, named after the legendary car designer Sir Alec Issigonis, is awarded annually by Autocar, the world’s oldest car magazine. It recognizes individuals who have made exceptional and lasting contributions to the automotive world. Previous recipients of this award include renowned personalities such as Ferdinand Piech, Carlos Ghosn, and Sergio Marchionne.
Ho Sung Song, who has been at the helm of Kia Motors since 2018, has been instrumental in leading the company to new heights. Under his leadership, Kia has grown into one of the world’s top 5 automakers, with a presence in over 190 countries. His strategic vision and bold decisions have transformed Kia into a global brand that is known for its cutting-edge technology, design, and quality.
Receiving the Issigonis Trophy is a testament to Ho Sung Song’s visionary leadership and his relentless pursuit of excellence. In his acceptance speech, he expressed his gratitude and dedicated the award to the entire Kia Motors team. “This award is a reflection of the hard work, dedication, and passion of every member of the Kia family. It is a testament to our commitment to always push the boundaries and challenge the status quo,” he said.
Ho Sung Song’s contributions to the automotive industry are numerous and far-reaching. One of his most significant achievements has been leading Kia’s electrification efforts. Under his guidance, Kia has launched several successful electric and hybrid vehicles, including the award-winning Kia Niro EV and the Kia Soul EV. These efforts have solidified Kia’s position as a leader in the global electric vehicle market.
Moreover, Ho Sung Song has been a driving force behind Kia’s commitment to sustainable mobility. He has spearheaded initiatives to reduce the company’s carbon footprint, promote eco-friendly manufacturing processes, and increase the use of renewable energy sources. These efforts have earned Kia widespread recognition and accolades, including being ranked as the most sustainable car company in the world by the Dow Jones Sustainability Index.
In addition to his contributions to the automotive industry, Ho Sung Song is also known for his philanthropy and social responsibility. He has championed various corporate social responsibility initiatives, including the ‘Green Light Project,’ which provides education and healthcare support to underprivileged children in developing countries. He has also been a vocal advocate for diversity and inclusion, promoting equal opportunities for all within the company.
The Issigonis Trophy is a testament to Ho Sung Song’s remarkable achievements and his unwavering commitment to driving positive change. His vision, passion, and leadership have not only propelled Kia to new heights but have also inspired the entire automotive industry. As he continues to lead Kia towards a sustainable and innovative future, there is no doubt that he will continue to make a lasting impact on the industry and the world.
In conclusion, President and CEO Ho Sung Song’s recognition with the Issigonis Trophy is a testament to his outstanding contributions to the automotive industry. His vision, leadership, and commitment to excellence have not only transformed Kia Motors into a global powerhouse but have also set new standards for the industry. This award is a well-deserved recognition of his achievements and will undoubtedly motivate him to continue driving positive change in the years to come.


