Hyundai Motor Group, the South Korean multinational automotive manufacturer, has once again proven its commitment to safety by earning an impressive 15 IIHS (Insurance Institute for Highway Safety) Top Safety Awards across its brands. This is a remarkable achievement for the group, as it has the most TSP (Top Safety Pick) and TSP+ (Top Safety Pick+) ratings among all automotive groups for the year 2020.
The IIHS is a non-profit organization that conducts rigorous crash tests and evaluates vehicle safety based on various factors such as crashworthiness, crash avoidance and mitigation, and child seat anchors. A vehicle that meets their highest standards is awarded the Top Safety Pick+ rating, while the Top Safety Pick rating is given to vehicles that perform well in all crashworthiness tests. These awards are highly coveted in the automotive industry and are a testament to a brand’s commitment to providing safe and reliable vehicles to its customers.
Out of the 15 IIHS Top Safety Awards earned by Hyundai Motor Group, 13 were for Hyundai and Kia models, while the remaining two were for Genesis models. This achievement is a testament to the group’s dedication towards prioritizing safety in all its vehicles, across all its brands.
Leading the pack with seven IIHS Top Safety Awards is the Hyundai brand, with models such as the Sonata, Palisade, and Santa Fe receiving the Top Safety Pick+ rating. The all-new 2020 Hyundai Palisade, a midsize SUV, impressed the IIHS with its superior crashworthiness and advanced safety features, earning it the highest rating. The Sonata, a popular midsize sedan, and the Santa Fe, a midsize crossover SUV, also received the Top Safety Pick+ rating, showcasing Hyundai’s commitment to safety across its range of vehicles.
Kia, Hyundai’s sister brand, earned six IIHS Top Safety Awards, with models such as the Telluride, Sorento, and Soul receiving the Top Safety Pick+ rating. The Kia Telluride, a midsize SUV, received the highest rating from the IIHS for the second year in a row, highlighting its exceptional safety features and crashworthiness. The Sorento, a midsize crossover SUV, and the Soul, a subcompact SUV, also received the Top Safety Pick+ rating, solidifying Kia’s position as a top contender in the safety department.
Genesis, the luxury brand of Hyundai Motor Group, earned two IIHS Top Safety Awards for its G70 and G80 models. Both these models received the Top Safety Pick+ rating, showcasing Genesis’ commitment to providing the highest level of safety in its luxury vehicles. With these awards, Genesis has proven that luxury and safety go hand in hand in its vehicles.
Aside from these impressive numbers, Hyundai Motor Group also has the most IIHS Top Safety Pick-rated models for 2020, with a total of 15 vehicles. This is a testament to the group’s continuous efforts towards improving the safety standards of its vehicles and providing its customers with the best possible driving experience.
Hyundai Motor Group’s commitment to safety doesn’t end with its vehicles. The group has also made significant strides in developing advanced safety technologies to prevent accidents and protect its drivers and passengers. These technologies include Forward Collision-Avoidance Assist, Lane Keeping Assist, and Driver Attention Warning, among others. These features have been widely implemented across all its brands, making them accessible to a wider range of customers.
In addition to its focus on safety, Hyundai Motor Group has also been recognized for its efforts in sustainability and innovation. The group has made significant investments in research and development to develop eco-friendly vehicles and reduce its carbon footprint. Its recent partnership with Canoo, a California-based electric vehicle startup, is a testament to its commitment towards electrification and sustainable mobility.
In conclusion, Hyundai Motor Group’s impressive achievement of earning 15 IIHS Top Safety Awards across its brands is a testament to its dedication towards providing safe and reliable vehicles to its customers. With its continuous efforts in developing advanced safety technologies and its focus on sustainability, the group is well on its way to becoming a leader in the automotive industry. So, if you’re in the market for a safe and reliable vehicle, look no further than Hyundai, Kia, or Genesis, and join the millions of satisfied customers who have chosen Hyundai Motor Group as their trusted automotive brand.
