Hyundai Motor Group, one of the world’s leading automotive manufacturers, has been making groundbreaking strides in the industry for over five decades. As a pioneer in design and innovation, the company has continuously pushed the boundaries to deliver state-of-the-art vehicles and bring positive change to the automotive landscape. In the past decade, their collaboration with the prestigious Royal College of Art (RCA) has marked a significant milestone in their journey towards sustainable design. Now, as they extend their partnership for another decade, we can expect even more ground-breaking and eco-friendly solutions from this dynamic duo.
The partnership between Hyundai Motor Group and RCA began back in 2010, with the aim to foster innovative ideas and create a sustainable future through design. This collaboration has not only benefitted the automotive industry but has also contributed to creating a more sustainable and environmentally friendly society. Over the past decade, the two entities have worked together to develop revolutionary concepts and technologies that have won numerous awards and accolades worldwide.
Through this partnership, RCA and Hyundai Motor Group have established the ‘Sustainable Intelligent Mobility Program,’ which focuses on educating and transforming the next generation of designers. This program aims to instill the importance of sustainability and socio-environmental responsibility in the minds of young designers. It also encourages them to come up with designs that not only cater to the present but also have a positive impact on the future.
One of the most significant achievements of this partnership is the ‘2025 Soar’ project, which was launched in 2015. This ambitious project explored the concept of sustainable urban air mobility (UAM) and its potential impact on city infrastructure and transportation systems. Through this project, the students at RCA worked closely with Hyundai’s experts to come up with futuristic and sustainable UAM designs. This project not only fostered innovation but also contributed to creating a cleaner and more efficient urban environment.
In addition to the projects and initiatives, Hyundai Motor Group sponsors the RCA’s ‘Vehicle Design Programme,’ where students have the opportunity to work on real-life industry projects. This hands-on experience not only provides practical knowledge but also helps the students to enhance their skills and reach their full potential. The end result is a win-win situation for both parties, with the students gaining valuable industry experience, and Hyundai Motor Group receiving fresh perspectives and ideas from the young minds.
This decade of collaboration has been a truly fruitful one, with many remarkable achievements and successes. Amongst many other notable awards, the partnership has been honored at the ‘Proud of Korea Awards’ for its contribution to eco-friendly and sustainable design. This recognition is a testament to the dedication and hard work put in by Hyundai Motor Group and RCA towards creating a better and more sustainable future.
Looking towards the future, the extension of this partnership promises even more exciting and innovative projects. With the pressing need for sustainable solutions in the automotive industry, Hyundai Motor Group and RCA’s joint efforts will play a crucial role in shaping the future of mobility. The partnership will continue to focus on bringing about positive changes through sustainable design, education, and research. This extension is a clear indication of the confidence and trust that Hyundai Motor Group and RCA have in each other’s capabilities.
In conclusion, the collaboration between Hyundai Motor Group and RCA has proved to be a game-changer in the automotive industry. Through their joint efforts, they have set an excellent example of how design can be used to bring about sustainable change and make a positive impact on society. We look forward to see what the next decade holds for this dynamic duo, and we are confident that their partnership will continue to drive innovation and sustainability in the industry.
