I’ve always been a fan of wide-leg denim. Getting rid of my skinny jeans was one of the best fashion decisions I’ve ever made. But JNCO (Judge None Choose One) takes wide-leg to a whole new level. Founded by Jacques Yaakov Revah and Haim Milo Revah in 1985, JNCO quickly became a beloved brand in the skate, rave, and street culture of the 90s. With oversized pockets, floor-grazing lengths, and colorful designs, these jeans were a statement piece that embodied the era. And now, the brand is making a comeback with the help of original designer Silvio Marceca and Milo’s daughter, Camilla, who are bringing a fresh take on the iconic JNCO style. With a focus on sustainability and inclusivity, JNCO is once again capturing the hearts of fashion enthusiasts, including celebrities like Billie Eilish, Justin Bieber, and Post Malone.
As someone who loves 90s fashion, I was ecstatic to try out the new JNCO jeans and see just how wide I was willing to go. I chose two popular styles, the Easy Wide Pipes and the Hypnotix, and was pleasantly surprised by how well they fit into my wardrobe. The Pipes had a more classic look and didn’t feel as baggy as I expected, while the Hypnotix turned heads with its bold red and white wave panels. I paired them with a cropped Disney tee for the ultimate nostalgic look and felt like a mix of Avril Lavigne, Ginger Spice, and every boy band from the 90s. Even a waiter at a restaurant couldn’t resist complimenting my pants and even asked me out dancing, promising to look for the JNCO logo on my jeans.
So what made JNCO jeans so popular in the 90s? According to Camilla, they represented rebellion and individuality. More than just a pair of jeans, JNCO was a symbol of freedom, creativity, and bold self-expression. The brand gained even more popularity when schools started banning them, solidifying their status as a rebellious fashion choice. With their exaggerated shape and graffiti-inspired designs, JNCO jeans were a way for people to express their individuality and stand out from the crowd.
But why are JNCO jeans making a comeback now? It’s no secret that 90s nostalgia is at an all-time high, especially among Gen-Z. From Billie Eilish’s grunge style to Justin Bieber’s oversized looks, celebrities are at the forefront of the JNCO revival. Their influence on social media, especially on platforms like TikTok, has sparked a renewed interest in the brand, with even keychains tugging at their belt loops to emulate the iconic 90s style. Camilla explains that younger generations are rediscovering JNCO’s wide-leg styles, while longtime fans are thrilled to see the return of a brand that has always stood for individuality. And what sets JNCO apart is their commitment to artistry and subculture. From skateboarding to graffiti to music, JNCO has deep roots in creative communities, and their designs reflect that. Bold, unapologetic, and unique, JNCO’s styles are not just nostalgic, but they also capture the essence of the brand and its history.
Some of their current bestsellers include the Mammoth with its 40-inch leg openings, the Twin Cannons, Pipes, and Low Downs. These styles have been a part of JNCO’s legacy since the beginning and continue to define their identity in the world of denim and streetwear.
As someone who loves wide-leg jeans, I was immediately drawn to the JNCO style. But what I love most about them is their uniqueness. These jeans are different from anything else in my wardrobe, and they make a statement. The oversize patches and logos are not itchy or uncomfortable, and the giant pockets add to the overall roominess of the pants. The denim itself is structured, but with enough stretch to allow for easy movement. These jeans are not just a fashion statement, but they also push the boundaries of conventional denim.
Styling JNCO jeans may seem intimidating at first, but it’s all about balancing proportions. Camilla suggests pairing the wide-leg jeans with a fitted top to allow the pants to shine. For a modern twist, she recommends adding silver chains to the look,
