The Expert Edit: Tulerie’s Founders Share Their Top Lifestyle Product Recommendations
In today’s fast-paced world, it’s easy to get caught up in the constant cycle of buying new clothes and accessories. But have you ever stopped to think about the impact this has on the environment? That’s where Tulerie comes in – a luxury peer-to-peer rental clothing app founded by sisters Violet Gross and Diana Giese. In the latest installment of The Expert Edit, we spoke to the dynamic duo about their top lifestyle product recommendations and how Tulerie is changing the game in the fashion industry.
Founded in 2018, Tulerie is based on the simple idea that women love to share clothes. But for Violet Gross, it’s more than just that. “Tulerie is a community of women who adore fashion, but understand how damaging it can be to the environment,” the website reads. With her keen eye for fashion and a passion for sustainability, Gross saw an opportunity to create a platform that not only allows women to share their designer pieces, but also promotes a more eco-friendly way of consuming fashion.
Since its inception, Tulerie has been at the forefront of the fashion industry, constantly evolving and adapting to the changing trends. “Since the conception of the idea, I’ve never stopped my research into what’s happening in the fashion space and what can/should be happening, environmentally speaking,” says Gross. “We’ve spent a lot of time getting people to understand the importance of their consumption and showing how they can make an impact with the dollars they spend.”
Gross’s dedication to sustainability goes beyond just Tulerie. She started tracking her own habits and quickly discovered that she could make easy shifts, from buying reusable kitchen products to walking or taking public transportation instead of taxis or Ubers. This informed her drive to found Tulerie, and she took her sister Giese along for the ride to launch the business.
Seven years later, Tulerie has updated its membership policy by launching All Access, making it even easier for users to loan out their luxury items for cash or shop the closets of others. But what sets Tulerie apart is its commitment to ensuring the safety and trust of its users. “Each time an article of clothing or accessory is used, it’s fulfilling its purpose and that is one item that someone chose not to buy new, but to use what has already been purchased,” explains Gross. “People speak with their dollars and renting versus buying is a very impactful way to do that.”
But Tulerie is not just about promoting sustainability, it’s also about empowering women to feel good about themselves. And who better to share their top product recommendations than the founders themselves? Gross and Giese have curated a list of must-haves that make them feel good behind the scenes, whether they’re working on the Tulerie business or off-duty, spending time with their friends and family.
For Violet Gross, her top lifestyle product recommendations include reusable kitchen products, such as glass containers and silicone bags, to reduce waste and promote a more sustainable lifestyle. She also recommends using public transportation or walking instead of taking taxis or Ubers, as it not only reduces carbon emissions but also promotes a healthier lifestyle.
As for Diana Giese, her top product recommendations include a good pair of sneakers and workout gear. “I love to stay active and having the right gear makes all the difference,” she says. She also swears by her reusable water bottle, which not only helps reduce plastic waste but also encourages her to stay hydrated throughout the day.
But it’s not just about sustainability for the Tulerie sisters. They also believe in taking care of oneself, both mentally and physically. Gross recommends investing in a good skincare routine, while Giese emphasizes the importance of self-care and taking time for oneself. “Whether it’s a relaxing bath or a good book, it’s important to prioritize self-care in our busy lives,” she says.
In the fast-paced world of fashion, it’s refreshing to see a platform like Tulerie that not only promotes sustainability but also empowers women to feel good about themselves. With the guidance and expertise of founders Violet Gross and Diana Giese, Tulerie is revolutionizing the way we consume fashion and inspiring us to make a positive impact on the environment. So next time you’re looking to update your wardrobe, consider renting instead of buying and join the Tulerie community of fashion-loving, environmentally-conscious
