Tuesday, March 10, 2026
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adidas and Liverpool Football Club announce multi−year partnership

Today marks an exciting new chapter for Liverpool Football Club as we announce a multi-year partnership with sports giant adidas. This partnership will see adidas become the official kit partner for Liverpool FC, and we couldn’t be more thrilled about it.

The news of this collaboration has been met with great anticipation and excitement from both the club and its loyal fanbase. This partnership is a perfect match, bringing together two iconic and globally recognized brands. Both Liverpool FC and adidas share a rich history and a passion for excellence, making this partnership a natural fit.

For Liverpool FC, having a brand like adidas as our official kit partner is a huge honor. Adidas is a brand that is synonymous with innovation, quality, and style, all of which perfectly align with our club’s values. This partnership represents a significant step forward for our club, and we are delighted to have adidas as our new kit partner.

Adidas is no stranger to partnering with top football clubs, but this particular partnership with Liverpool FC holds a significant meaning for both parties. The club’s long-standing history of success, coupled with adidas’ experience and expertise in the sports industry, will undoubtedly lead to great things on and off the pitch.

Fans can look forward to seeing the iconic three stripes adorning our players’ jerseys as they take to the field. The new kit is set to be unveiled later this year, and we can’t wait to see the designs and innovations that adidas has in store for us. We are confident that our fans will love the new kit and will be proud to wear it as they support their beloved club.

Adidas’ commitment to sustainability is also an essential factor in this partnership. Liverpool FC and adidas share a strong dedication towards reducing our environmental impact and promoting sustainable practices. This partnership will allow us to work together towards achieving our sustainability goals, making a positive impact on the environment.

Moreover, this partnership extends beyond the football pitch. Adidas will also collaborate with Liverpool FC to create a range of products and experiences for our fans, allowing them to feel closer to the club they love. We are certain that this partnership will bring excitement and joy to our fans worldwide, creating an even stronger bond between the club and its supporters.

Of course, without the support of our loyal fans, this partnership would not be possible. Their unwavering dedication and passion for the club have made us a force to be reckoned with in the football world. We are excited to continue this journey with adidas, with the shared goal of bringing even more success and glory to Liverpool FC.

Together with adidas, we are confident that we will continue to push boundaries and set new standards in the football world. This partnership represents a new era for Liverpool FC, and we are determined to make it a successful one. We thank adidas for their trust and belief in our club, and we can’t wait to see what the future holds for us.

In conclusion, the partnership between Liverpool FC and adidas is a match made in football heaven. It brings together two iconic brands, united by a common goal of excellence and success. We are excited for what the future holds and cannot wait to see our players donning the new adidas kit. This partnership is a testament to our club’s prestige and global influence, and we look forward to sharing this journey with our fans. YNWA.

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