Sant’Agata Bolognese, Italy – Lamborghini, the iconic Italian luxury sports car manufacturer, continues its journey of global growth with a strategic expansion into Eastern Europe. This move marks a significant milestone for the company as it sets its sights on establishing a strong presence in the region. On 19 June 2025, Lamborghini announced the opening of its first official dealership in Tbilisi, Georgia, solidifying its commitment to bringing the thrill of the bull to this emerging market.
The decision to expand into Eastern Europe comes as no surprise, as the region has shown remarkable economic growth in recent years. With a growing number of affluent individuals and a strong appetite for luxury goods, Lamborghini sees great potential in this market. “We are excited to introduce our brand and our exceptional range of super sports cars to the people of Eastern Europe,” says Stefano Domenicali, Chairman and CEO of Automobili Lamborghini. “This strategic expansion is a testament to our ongoing dedication to global growth and our commitment to bringing the Lamborghini experience to new customers.”
The new dealership in Tbilisi is a state-of-the-art facility that reflects the brand’s passion for design and innovation. Located in the heart of the city, it features a modern showroom and a dedicated service center, equipped with the latest technology and staffed by certified technicians. The dealership also offers customers the opportunity to personalize their Lamborghini through the Ad Personam program, where they can choose from an endless array of colors, materials, and finishes to create a truly unique car.
The launch of the official dealership was celebrated with an exclusive event, attended by Lamborghini executives, local dignitaries, and esteemed guests. The star of the evening was the latest addition to the Lamborghini family, the Huracán EVO. This technologically advanced supercar boasts a naturally aspirated V10 engine, producing 640 horsepower, and can accelerate from 0 to 100 km/h in just 2.9 seconds. This impressive performance, combined with the breathtaking design and unparalleled driving experience, has already captured the hearts of many Lamborghini enthusiasts in Eastern Europe.
The opening of the Tbilisi dealership is just the first step in Lamborghini’s expansion plans for the region. The company has also announced the development of a network of authorized service centers and a series of exciting events and activities that will bring the Lamborghini lifestyle to the local community. “Our goal is not only to sell cars but to create a strong bond with our customers, to share our passion for the brand and to create unforgettable experiences,” says Domenicali.
In addition to its impressive product range, Lamborghini is also known for its strong commitment to sustainability and innovation. The company has recently introduced the use of renewable energy sources in its production processes, as part of its ongoing efforts to reduce its environmental impact. This dedication to sustainability has been recognized by the prestigious Dow Jones Sustainability Index, which has named Lamborghini as one of the most sustainable companies in the automotive sector.
The expansion into Eastern Europe is a testament to Lamborghini’s unwavering vision of being the most desirable super sports car brand in the world. With its unique blend of Italian heritage, cutting-edge technology, and unparalleled performance, the brand continues to captivate the hearts and minds of car enthusiasts around the globe. And with the opening of the Tbilisi dealership, Lamborghini adds another chapter to its success story, bringing the thrill of the bull to new horizons and solidifying its position as one of the most sought-after luxury brands in the world.
In conclusion, Lamborghini’s journey of global growth continues to reach new heights with the strategic expansion into Eastern Europe. The Tbilisi dealership is not only a significant milestone for the company, but it also represents a new chapter in the region’s automotive industry. With its exceptional range of super sports cars, dedication to sustainability, and commitment to creating unforgettable experiences for its customers, Lamborghini is well on its way to becoming a household name in Eastern Europe. The future is bright, and the bull is ready to conquer new roads, bringing the ultimate Lamborghini experience to more people than ever before.
