Hyundai-Kia, one of the leading automotive groups in the world, has recently announced a major addition to its Research and Development division. Manfred Harrer, a renowned expert in the field of automotive engineering, has been appointed to lead the newly formed Genesis & Performance Development Tech Unit. This move is expected to further enhance the group’s capabilities and bring in new innovations to its vehicle lineup.
Harrer comes with an impressive track record, having worked for over 20 years in the automotive industry. He has held various leadership positions in renowned companies such as BMW, Porsche, and Audi. With his vast experience and expertise, he is the perfect fit to lead Hyundai-Kia’s new tech unit.
The Genesis & Performance Development Tech Unit will focus on developing high-performance vehicles for both the Hyundai and Kia brands. This includes the development of new engines, transmissions, and chassis systems to improve the overall performance of the vehicles. The unit will also work towards incorporating cutting-edge technologies such as electric and autonomous driving into the group’s vehicles.
The appointment of Harrer as the head of this unit is a strategic move by Hyundai-Kia to strengthen its position in the global automotive market. With his extensive knowledge and experience, Harrer is expected to bring in new perspectives and drive the group towards achieving its goals of becoming a leader in the industry.
In a statement, Hyundai-Kia’s Senior Vice President and Head of Research and Development, Albert Biermann, expressed his excitement about Harrer’s appointment. He said, “We are delighted to have Manfred Harrer join our team. His expertise and leadership will be instrumental in driving our Genesis & Performance Development Tech Unit towards achieving our vision of creating innovative and high-performance vehicles for our customers.”
Harrer’s appointment also aligns with the group’s strategy to expand its presence in the luxury vehicle segment with its Genesis brand. With Harrer’s guidance, the group aims to elevate the performance of Genesis vehicles and establish it as a top competitor in the luxury market.
In addition to his role as the head of the Genesis & Performance Development Tech Unit, Harrer will also serve as a Senior Vice President for Hyundai-Kia’s Research and Development division. This dual role will allow him to collaborate closely with other departments and drive a cohesive approach towards achieving the group’s goals.
Harrer himself expressed his enthusiasm for his new role, saying, “I am honored to join Hyundai-Kia and lead the Genesis & Performance Development Tech Unit. The group’s commitment to innovation and excellence aligns with my own values, and I am excited to work with such a talented team to bring new technologies and high-performance vehicles to the market.”
The appointment of Harrer is a clear indication of Hyundai-Kia’s determination to stay ahead in the highly competitive automotive industry. With his leadership, the group is set to make significant strides in the development of cutting-edge technologies and high-performance vehicles. This, in turn, will enhance the overall driving experience for its customers and solidify its position as a global leader in the automotive market.
In conclusion, the addition of Manfred Harrer to Hyundai-Kia’s Research and Development division is a significant step towards the group’s vision of becoming a leader in the industry. His vast experience and expertise will undoubtedly bring in new ideas and drive the group towards achieving its goals. This move is a testament to the group’s commitment to innovation and excellence, and customers can expect to see exciting developments from the Genesis & Performance Development Tech Unit in the near future.
